About

London-based freelance fashion columnist, writer, and critic. Published in a range of daily newspapers and cultural magazines, I explore dress as a language — visual, emotional, and cultural. I studied journalism at the Department of Media Studies (JMK) at Stockholm University and fashion journalism at Central Saint Martins, University of the Arts London. In addition to fashion, I have a solid background in other journalistic fields, including investigative reporting.

I’m interested in how clothes tell stories — about identity, memory and taste. My writing moves between critique and cultural analysis, tracing the narratives that shape what we wear and why it matters.

Contact: alice@aveshagen.com